The Berkeley Beacon

Friday, May 24, 2013

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Student gets it "rite" with new clothing company

Instead of filling out job applications and anxiously preparing for tedious interviews, Jake Bailey is creating his own life opportunities. The sophomore marketing communication major launched his own clothing brand last month, exuding what he says is essential for any business: drive.

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Sophomore wins $50k grant

Silently filming herself flipping through several handwritten notecards, sophomore Kanika Misra tells her story. In her 10-minute YouTube video, Misra narrates her experience with losing a loved one to pancreatic cancer, which would eventually be her winning ticket in a contest that would give a $50,000 social media grant to an organization of her choice.

Mentorship program helps pair students with professionals

Every year, about 50 freshmen and sophomores compete for a spot in the mentor program. The number accepted is small—only 10 of those students will gain a professional confidant in their field of choice, according to Carol Spector, the director of Career Services.

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Vegan Food Fest gets sweeter

When Cakeology owner Victoria Donnelly whips up a velvety, double-chocolate cupcake topped off with mounds of cocoa frosting, she abides by three rules: no meat, no dairy, and no eggs. Donnelly’s vegan cupcake sensations will be among the many tasty treats at Earth Emerson’s first-ever Vegan Dessert Fest on April 16, in the Bill Bordy Theater from 6-9 p.m.

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Etiquette guru shows students the ropes

Etiquette education has the stereotype of being boring and stuffy, and it reminds everyone about grandmothers who would shoot “the look” whenever elbows were placed on the table.

Kappa Gamma Chi hosts annual week-long awareness campaign

Under dim Christmas lights and paper heart cutouts strung on the walls sat 12 round tables with Hershey’sKisses and artificial tea candles. Pieces of paper reading “The course of true love never did run smooth” and other quotes about love awaited a crowd of 68 performers and audience members.

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CSD Awareness Event provides students with a dose of perspective

A student mouthed “hello” as an electrolarynx vibrated against his neck, making the word faintly audible and slightly robotic. His facial expression mirrored the weird sensation of the device as it picked up the vibrations in his throat. The device allows users to see what it is like to communicate after having ones larynx removed due to throat cancer.

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Alum teaches marketing students tricks of the trade

Instead of walking down the aisle of a church, the bride took her steps between rows of size eight shoes. The wedding ceremony took place in a T.J. Maxx store in July 2010. Numerous outlets, including The Today Show, USA Today, and the Associated Press, aired the unconventional wedding footage nationwide. It may have been the perfect ceremony for the bride and groom, but it also proved to be the perfect PR move for T.J. Maxx.

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Surviving the day-to-day of interning in LA

“And how’s your internship?” It’s a question we at Emerson’s LA program encounter every day, and we’ve built an arsenal of generic answers to counter it—everything from “awesome” to “hard” to “busy, but good.” There’s one I’ve begun to stick with, though: “It’s a bit of a roller coaster.”

Miss Manners

Things are getting serious between you and your significant other. You’ve slept together, shared a plate of fries while discussing past heartbreaks, and maybe even broke out the “L” word. Now it’s time to meet the people that broke out the “L” word long before you came around: the parents. If your boo is a Mamma’s Boy or Daddy’s Princess, he/she probably cares that you gain his/her parents’ approval, whether it be a subtle pat on the back or an an enthusiastic two thumbs up. Here’s a few tips on how to convince them that you’re worth their baby’s sweet lovin’.

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Students seek Zen with meditation group

From large coffees to yoga mats, every student handles stress differently. One commonality is that most are in search of relief from the hectic, multitasking lifestyle. The Emerson Meditation Movement is helping students move from juggling to balancing by emphasizing individual spirituality and expression.

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Dressed to profess

In many professors’ offices around campus, bookshelves filled with Milton, Fanon, and Faust line the walls. In Brad Verter’s office in the Walker Building, a clothing rack houses an abundance of colorful, patterned ties and sports jackets in fabrics like tweed and wool.

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Nerding Out

The tech world once again gathered in San Francisco March 7 to catch a glimpse of Apple’s latest toy: the new iPad. It’s not the iPad 3, as Apple has reverted to its Mac and iPod naming schemes and labeled their new gadget simply “iPad.” Starting at $499, the new iPad will be available online and in Apple retail stores tomorrow.

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Brownstones, bars, bistros, and Berklee kids

From Hynes Convention Center to the Fenway T-stop on the green line lies what realtors refer to as the Fenway Triangle. The streets of the triangle are filled with funky restaurants, lively night clubs, trendy coffee shops, and hoards of students from Berklee College of Music.

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Hempologist talks cannabis with students

A bright tie-dye tapestry runs across one wall of a Walker Building lecture hall and hemp paraphernalia and products -- lip balm, oatmeal, non-dairy desserts, and a block of cement -- rest on a table in front of an attentive audience.