The Berkeley Beacon

Incoming businesses plan to compete for student customers

College students make about 80 percent of Maria's Taqueria's customers and around 40 percent of The Halal Guy's customers.

By Karina Sanchez

February 19, 2020

The competition for college students' taste buds is well on its way, as Garbanzo and El Jefe’s Taqueria are set to open this spring. In response to the new businesses' openings, current restaurants are concerned over the impact they will bring to the downtown area. “This year, we thought we...