Business of Creative Enterprises: Brianne Guanaga, Junior

Business, being in a creative enterprise, really appealed to me because I want to do music business and management. I definitely found my place within the BCE community. A lot of the BCE seniors have helped me get internships, too, so it’s us really looking out for each other, which I really appreciate. We all need a little bit of community right now especially, because things are so isolating.

I’m currently in a collaboration seminar, so because everything is over Zoom, it’s a little harder, but the beauty of BCE is that business is everywhere. You don’t necessarily have to be in-person. Working virtually is not that big of a difference for us, especially because it gives us a real taste of what it would be like to collaborate with people in other countries. The thing I’m missing the most is going to meet-and-greets and seminars and stuff. But I think we’re one of the only majors that can be evolving with the times. Whoever coordinates [virtual events] has some of the coolest people ever to come and talk to the BCE students—Bobbi Brown was one, a couple weeks ago, which was really cool.

Because I do have an internship [with Sony Music], and I work closely with BCE, that fills those gaps of me missing out on what would be normal, like concerts and tours. Everyone is talking about what’s going to happen after the pandemic, which really sucks because it’s like, ‘Oh, so I can’t go to a concert and review,’ or ‘I can’t go backstage and talk with the artists.’