Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Khalid’s ‘Free Spirit’ bus makes a stop at Boylston Street

Photo+by+Madison+Goldberg+%2F+Beacon+Correspondent
Photo by Madison Goldberg / Beacon Correspondent

Emerson students eagerly lined up on Boylston Street at 11 a.m. on Wednesday to get free merchandise from the back of rhythm and blues pop singer Khalid’s Free Spirit van.

In an effort to promote both his upcoming album Free Spirit and movie Khalid: Free Spirit, the van blasted Khalid’s latest tracks while tour promoters handed out free stickers, water bottles, and t-shirts bearing Khalid’s name and album title.

The Free Spirit van notoriously appears on Khalid’s album cover of the same name, which is to be released next week.  

As a longtime Khalid fan, sophomore Danielle Francois looked forward to the event.

“I’m really excited,” Francois said while waiting in a line of roughly 60 people that stretched into the Boylston alleyway. “I’ve been listening to Khalid since he’s been on Soundcloud so I’ve been singing ‘Saved’ and ‘Location’ all day. I think this is a great campaign, especially since he’s doing this with college students and that’s his main target audience.”  

Organized by Khalid’s record label, RCA records, the visit to Emerson marked the ninth stop in the Free Spirit College Experience tour that plans to travel to 11 universities and colleges along the East Coast, including Boston University and Penn State University.

RCA Records promoter Deshon Carrow says this is his first job. As a tour promoter, Carrow travels with the van to numerous universities to boost buzz for the album.

“We’ve been doing this for two weeks,” Carrow said. “This is the actual van from Khalid’s album cover, so we’re just trying to spread the word more and interact with students.”

Sophomore Andrew Muccitelliwas asked to help coordinate the event at Emerson through his internship at Sony Music where he works as an alternative college marketing representative.

“My manager just reached out and asked me if I would put this together,” Muccitelli said.

Muccitelli says he felt grateful for the impressive student turnout.  

“Thanks so much to everyone for showing up and showing out,” Muccitelli said while giving out Free Spirit stickers to a crowd of students. “Don’t forget to buy Khalid’s new album next Friday!”

Free Spirit releases April 5 for $14 at Target, or available on streaming services Spotify and Apple Music. The film premieres on April 3.

Muccitelli worked alongside Boston University representative Monica Sucic, another Sony Music intern, at the event.

“I like how we get to get in touch with fans and meet people face-to-face instead of just doing things on social media,” Sucic said.

Muccitelli and Sucic continued to talk to students about the album, take photos for social media and distribute merchandise until the supply ran out.

Leave a Comment
About the Contributor
Juliet Norman, Opinion Editor
Juliet Norman is a Junior journalism major from South Florida. She works on the opinion section and writes the finance column for the Beacon, where she highlights the struggles and challenges of low-income students who attend private colleges. She has previously interned for the South Florida SunSentinel and worked on the editorial board for jGirlsMagazine. When she's not writing, you can find her eating strawberries, waitressing, or reading a Jane Austen novel.  
Donate to The Berkeley Beacon

Your donation will support the student journalists of Emerson College. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

Donate to The Berkeley Beacon

Comments (0)

The Berkeley Beacon intends for this area to be used to foster healthy, thought-provoking discussion. We welcome strong opinions and criticism that are respectful and constructive. All users are expected to adhere to our comment section policy laid out below: (A) THE FOLLOWING IS NOT PERMITTED: 1- Name-calling, personal attacks, obscenity, vulgarity, profanity, impersonations, SHOUTING and incoherence. 2- Personal attacks against our staff. 3- language that might be interpreted as libelous (defamatory). 4- Any form of personal and/or commercial promotion. (B) HOW WE MODERATE COMMENTS: Most comments will be posted if they are on-topic, article related and not abusive. Comment moderation decisions are subjective and completely at the discretion of the current website editor and Berkeley Beacon Staff. (C) USER VERIFICATION: All comments on our site must be approved by Berkeley Beacon staff to ensure that they meet the Comment Section Policies. The Berkeley Beacon also requires a valid email address from anyone who wishes to comment. Once you have submitted your comment for review you will immediately receive an automated email to confirm your email address (Comments will NOT be approved if you have not confirmed your email address). Your email address will not be displayed or available to the public and will only be used to confirm your comments. Comments will typically be reviewed within 24-48 hours.
All Sort: Newest

Your email address will not be published. Required fields are marked *