Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Snapchat reveals Emerson geofilter


A recent update in the image messaging app Snapchat now allows users who are on Emerson’s Boston campus to visually show their location.

In Snapchat parlance, this is called a geofilter, or a specialized overlay for images that can only be accessed in certain locations. Emerson’s new geofilter is an illustration of a television with “Emerson College” written in purple and yellow font. 

But reactions to the geofilter have been mixed among students, including one who submitted his own version to the company.

Tim Gersten, a freshman visual and media arts major, said he submitted three of his own designs to Snapchat, none of which were accepted by the company. 

“I basically recreated the Emerson banner that’s on all of the buildings,” Gersten said. “They gave me a very generic email response saying, ‘There are multiple reasons why yours may not have been selected, here’s some theoretical reasons why.’”

Through a template on the company’s website, users interested in submitted designs can send their images to Snapchat with their names, where they’re from, and descriptions about why they believe their submissions should be accepted.

Gersten said some of the reasons for any submission getting rejected would include the image being too broad for its location, not visually interesting or useful, or if the image was explicit or not original, according to the email he received from Snapchat. 

Kenzie Woodrow, a sophomore visual and media arts major, said she was happy to see the college get something to represent them on the application, but wishes it was more inclusive. 

“I don’t know why they just made it a TV because that just makes Emerson look like only TV kids. There’s film kids, there’s journalism kids, there’s art kids,” Woodrow said.

Gersten agreed with Woodrow, and said that his submission would be a more suitable option to match up to the Emerson community.

“We should’ve had one that’s more representative of Emerson as what it is,” Gersten said. “When you’re walking down Boylston, you see the banner everywhere, and that’s a symbol of Emerson, rather than just a television saying ‘Emerson College.’”

Leave a Comment
Donate to The Berkeley Beacon

Your donation will support the student journalists of Emerson College. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

Donate to The Berkeley Beacon

Comments (0)

The Berkeley Beacon intends for this area to be used to foster healthy, thought-provoking discussion. We welcome strong opinions and criticism that are respectful and constructive. All users are expected to adhere to our comment section policy laid out below: (A) THE FOLLOWING IS NOT PERMITTED: 1- Name-calling, personal attacks, obscenity, vulgarity, profanity, impersonations, SHOUTING and incoherence. 2- Personal attacks against our staff. 3- language that might be interpreted as libelous (defamatory). 4- Any form of personal and/or commercial promotion. (B) HOW WE MODERATE COMMENTS: Most comments will be posted if they are on-topic, article related and not abusive. Comment moderation decisions are subjective and completely at the discretion of the current website editor and Berkeley Beacon Staff. (C) USER VERIFICATION: All comments on our site must be approved by Berkeley Beacon staff to ensure that they meet the Comment Section Policies. The Berkeley Beacon also requires a valid email address from anyone who wishes to comment. Once you have submitted your comment for review you will immediately receive an automated email to confirm your email address (Comments will NOT be approved if you have not confirmed your email address). Your email address will not be displayed or available to the public and will only be used to confirm your comments. Comments will typically be reviewed within 24-48 hours.
All Sort: Newest

Your email address will not be published. Required fields are marked *