Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon

The only secret to not getting duped into sales is to think of the product’s practicality before purchasing. / Illustration by Ally Rzesa

How holiday sales capitalize on our impulses

November 12, 2019

A new tidal wave of holiday sales is coming. Stores like Hollister, Zappos, and Macy’s email me every day to advertise discounts and remind me of...

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