Emerson College's student newspaper

The Berkeley Beacon

Emerson College's student newspaper

The Berkeley Beacon

Emerson College's student newspaper

The Berkeley Beacon

The only secret to not getting duped into sales is to think of the product’s practicality before purchasing. / Illustration by Ally Rzesa

How holiday sales capitalize on our impulses

By Jocelyn Yang, Opinion Editor
November 12, 2019

A new tidal wave of holiday sales is coming. Stores like Hollister, Zappos, and Macy’s email me every day to advertise discounts and remind me of the money I can save while shopping. However, in reality,...

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