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Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon
An Emerson College Police car.
Emerson College among nationwide surge in student protest arrests
Emersons downtown Boston campus.
Letter to the Editor: The weapons of the weak
Students entering 2 Boylston Place
Letter to the Editor: In response to Cal Mazumder’s ‘All burn, no heart’
Letter to the Editor: All burn, no heart
Letter to the Editor: All burn, no heart
Illustration Rachel Choi
From silence to solidarity: Overcoming the fear of taking a stance
Emerson College to integrate AI into classrooms
‘This has changed my focus’: President Bernhardt attends SGA meeting
Emerson College to integrate AI into classrooms
‘SGA should set an example for other organizations’: SGA cuts own budget, approves annual budget requests
Anna Feder takes a picture of herself holding a sign she made for an event in 2021.
FSJP and JAZ hold joint conversation about Jewish and anti-Zionist intersectionality
An Emerson College Police car.
Emerson College among nationwide surge in student protest arrests
Grace Bickerstaffe, a sophomore at Emerson College, donates books at the Tatte Bakery next to Emerson College on Monday, April 8, 2024. (Feixu Chen/Beacon Staff)
Bringing books and hearts together: On the Same Page Boston
From left, Kayla Armbruster ‘25, Olivia DeCesare ‘26, Stella Del Tergo ‘25, Dr. Deion Hawkins, and Braelyn Spitler ‘25 (August Fowle 24 not pictured) in Ireland for the IFA tournament. (Photo courtesy of Stella Del Tergo)
Speech and debate team members make history at international tournament in Dublin
Sophomores Ashley Bradshaw, left, and Kayla Nuehlen, middle, interview Elle Baray-Forgét, right, for their podcast, ShutUp! on Sunday, April 7, 2024. (Naia Driscoll/Beacon Correspondent)
Sophmore duo launches weekly podcast to talk about topics they ‘can’t shut up about’
2024 Boston Marathon: Stories racing to and beyond the finish line
‘The beauty of Boston’: Thousands experience sunny 128th Boston Marathon
golden retriever meetup
Goldens galore for Spencer, the Boston Marathon dog
Team Hoyt cycles
Team Hoyt cycles, runs, and cheers to honor 10th anniversary of last marathon finish for late Rick and Dick Hoyt
Best signs of 2024 Boston Marathon
“Kiss me if you love the Patriots”: Best signs of 2024 Boston Marathon
More than 30,000 runners from over 100 countries are registered to run in the 128th Boston Marathon on Monday, April 15, 2024. (Rian Nelson/Beacon Staff)
2024 Boston Marathon: Stories racing to and beyond the finish line
Emerson faculty and alumni to run the 2024 Boston Marathon for charity
Emerson faculty and alumni to run the 2024 Boston Marathon for charity
Brooke Taylor and additional Girls State participants in Girls State, now streaming on Apple TV+.
Democracy gets a makeover in Apple TV+’s ‘Girls State’
Juice is in full swing of celebrating ‘Nothing Like a Dream’ EP through jubilant live performances across America
Juice is in full swing of celebrating ‘Nothing Like a Dream’ EP through jubilant live performances across America
An evening with Alan Ruck at the Colonial
An evening with Alan Ruck at the Colonial
An inventive twist on ‘Company’ explores marriage in the modern world
An inventive twist on ‘Company’ explores marriage in the modern world
The acoustic vortex behind Lizzy McAlpine’s ‘Older’
The acoustic vortex behind Lizzy McAlpine’s ‘Older’
One of the last exhibits in the WNDR Museum, titled We Are All Artists (If Only We Knew?) by Brad Keywell. The exhibit reminds visitors that they are all artists, creators, and visionaries in their own unique ways. (DJ Mara/Beacon Staff)
WNDR museum cultivates interactive exhibits at Downtown Crossing location
En la calle con Sofia: Brothers Burger
En la calle con Sofia: Brothers Burger
Dani’s Debrief: Central Perk is the coffee ‘Friend’ everyone needs
Dani’s Debrief: Central Perk is the coffee ‘Friend’ everyone needs
En la calle con Sofia: El Rinconcito Colombiano
En la calle con Sofia: El Rinconcito Colombiano
En La Calle Con Sofia: Taqueria Jalisco Boston
En La Calle Con Sofia: Taqueria Jalisco
Kelly Link’s debut release ‘The Book of Love’
‘It feels like anything might happen’: Kelly Link’s debut release ‘The Book of Love’ explores adolescence
En la Calle Con Sofia: Rincon Limeño
En la Calle Con Sofia: Rincon Limeño
Emerson Hillel is here to stay
Letter to the Editor: Hillel is here to stay
Photo Merritt Hughes
Being a lesbian is easier in Boston
Illustration Rachel Choi
Listen up seniors, cause this is it
Illustration Kellyn Taylor
Think TikTok won’t be banned in the U.S.? Think again
Emersons downtown Boston campus.
Letter to the Editor: The weapons of the weak
Courtesy Creative Commons
Running: The underrated cure to burnout, stress and anxiety
He ran the Boston Marathon. His wife found a unique way to support him.
He ran the Boston Marathon. His wife found a unique way to support him.
Illustration Rachel Choi
Crooke’s Cage: Q1 Grades for the UFC
Illustration Kellyn Taylor
‘We knew the world was never going to be the same’: The trailblazing women of the Boston Marathon
Illustration Rachel Choi
SC head coach Dawn Staley makes history in Women’s March Madness championship game
Boston Red Sox President Larry Lucchino dies at 78 years old
Larry Lucchino, former Red Sox president, remembered for his impact on Major League Baseball
2024 Stanley Cup playoffs
As the Stanley Cup playoffs approach, teams begin to clinch their spots
Modeled by Paige Victoria
Photo essay: Cigarettes in Gen-Z
Courtesy Creative Commons
God bless history teachers, Colin Powell, and the ghost of Americana
Modeled by Sam Shipman and Maddie Barron
‘Till divorce do us part: a generation of marriage skeptics
Courtesy Ashlyn Richards
The resonating echoes of 9/11 in country music
Courtesy Rachel Choi
Monopoly on dreaming: Disillusionment of the American Dream
Courtesy Creative Commons
The rise of MAGA and political extremism
Modeled by Paige Victoria
Photo essay: Cigarettes in Gen-Z
An Emerson College mens lacrosse team player scrambles for the ball against a Springfield College player on kickoffs during the game against Springfield College on Saturday, March 25, 2024. The Emerson Lions triumph over Springfield with a final score of 12-10. (Feixu Chen/ Beacon Staff)
Photos: Emerson men’s lacrosse secures rain-soaked NEWMAC victory against Springfield
2024 Boston St. Patrick’s Day
Photos: Dancing, Drinking, and Shamrocks, scenes at the 2024 St. Patrick’s Day Parade
Sophomore marketing communications student Sam Switall stands in front of Il Paradiso, a canvas painting in the Grand Council Hall at the Doge’s Palace, a landmark building that was once the Doges residence and the center of the Venetian government, in Venice, Italy. (Photo courtesy of Samantha Switall)
Photos: Kasteel Well students explore Europe on travel break
Protesters wave Palestinian flags outside of Cambridge City Hall during the rally on Saturday, March 2, 2024. (Margaux Jubin/Beacon Staff)
Photos: Thousands rally in Cambridge calling for cease-fire in Gaza
New Hampshire Gov. Chris Sununu hugs Nikki Haley as he welcomes her to the stage on Saturday, March 2, 2024, at the Sheraton Boston Needham Hotel. (Feixu Chen/Beacon Correspondent)
Photos: Nikki Haley holds presidential campaign in Needham ahead of Super Tuesday
Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon
Emerson College’s only independent, student-run newspaper since 1947

The Berkeley Beacon
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The only secret to not getting duped into sales is to think of the product’s practicality before purchasing. / Illustration by Ally Rzesa

How holiday sales capitalize on our impulses

November 12, 2019

A new tidal wave of holiday sales is coming. Stores like Hollister, Zappos, and Macy’s email me every day to advertise discounts and remind me of...

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2024 Boston Marathon: Stories racing to and beyond the finish line
‘The beauty of Boston’: Thousands experience sunny 128th Boston Marathon
golden retriever meetup
Goldens galore for Spencer, the Boston Marathon dog
Team Hoyt cycles
Team Hoyt cycles, runs, and cheers to honor 10th anniversary of last marathon finish for late Rick and Dick Hoyt
Best signs of 2024 Boston Marathon
“Kiss me if you love the Patriots”: Best signs of 2024 Boston Marathon
More than 30,000 runners from over 100 countries are registered to run in the 128th Boston Marathon on Monday, April 15, 2024. (Rian Nelson/Beacon Staff)
2024 Boston Marathon: Stories racing to and beyond the finish line
Emerson faculty and alumni to run the 2024 Boston Marathon for charity
Emerson faculty and alumni to run the 2024 Boston Marathon for charity
Emerson College to integrate AI into classrooms
‘SGA should set an example for other organizations’: SGA cuts own budget, approves annual budget requests
Anna Feder takes a picture of herself holding a sign she made for an event in 2021.
FSJP and JAZ hold joint conversation about Jewish and anti-Zionist intersectionality
An Emerson College Police car.
Emerson College among nationwide surge in student protest arrests
Grace Bickerstaffe, a sophomore at Emerson College, donates books at the Tatte Bakery next to Emerson College on Monday, April 8, 2024. (Feixu Chen/Beacon Staff)
Bringing books and hearts together: On the Same Page Boston
From left, Kayla Armbruster ‘25, Olivia DeCesare ‘26, Stella Del Tergo ‘25, Dr. Deion Hawkins, and Braelyn Spitler ‘25 (August Fowle 24 not pictured) in Ireland for the IFA tournament. (Photo courtesy of Stella Del Tergo)
Speech and debate team members make history at international tournament in Dublin
Sophomores Ashley Bradshaw, left, and Kayla Nuehlen, middle, interview Elle Baray-Forgét, right, for their podcast, ShutUp! on Sunday, April 7, 2024. (Naia Driscoll/Beacon Correspondent)
Sophmore duo launches weekly podcast to talk about topics they ‘can’t shut up about’
Emerson Hillel is here to stay
Letter to the Editor: Hillel is here to stay
Photo Merritt Hughes
Being a lesbian is easier in Boston
Illustration Rachel Choi
Listen up seniors, cause this is it
Illustration Kellyn Taylor
Think TikTok won’t be banned in the U.S.? Think again
Emersons downtown Boston campus.
Letter to the Editor: The weapons of the weak
Courtesy Creative Commons
Running: The underrated cure to burnout, stress and anxiety
He ran the Boston Marathon. His wife found a unique way to support him.
He ran the Boston Marathon. His wife found a unique way to support him.
Illustration Rachel Choi
Crooke’s Cage: Q1 Grades for the UFC
Illustration Kellyn Taylor
‘We knew the world was never going to be the same’: The trailblazing women of the Boston Marathon
Illustration Rachel Choi
SC head coach Dawn Staley makes history in Women’s March Madness championship game
Boston Red Sox President Larry Lucchino dies at 78 years old
Larry Lucchino, former Red Sox president, remembered for his impact on Major League Baseball
2024 Stanley Cup playoffs
As the Stanley Cup playoffs approach, teams begin to clinch their spots
Brooke Taylor and additional Girls State participants in Girls State, now streaming on Apple TV+.
Democracy gets a makeover in Apple TV+’s ‘Girls State’
Juice is in full swing of celebrating ‘Nothing Like a Dream’ EP through jubilant live performances across America
Juice is in full swing of celebrating ‘Nothing Like a Dream’ EP through jubilant live performances across America
An evening with Alan Ruck at the Colonial
An evening with Alan Ruck at the Colonial
An inventive twist on ‘Company’ explores marriage in the modern world
An inventive twist on ‘Company’ explores marriage in the modern world
The acoustic vortex behind Lizzy McAlpine’s ‘Older’
The acoustic vortex behind Lizzy McAlpine’s ‘Older’
One of the last exhibits in the WNDR Museum, titled We Are All Artists (If Only We Knew?) by Brad Keywell. The exhibit reminds visitors that they are all artists, creators, and visionaries in their own unique ways. (DJ Mara/Beacon Staff)
WNDR museum cultivates interactive exhibits at Downtown Crossing location
En la calle con Sofia: Brothers Burger
En la calle con Sofia: Brothers Burger
Dani’s Debrief: Central Perk is the coffee ‘Friend’ everyone needs
Dani’s Debrief: Central Perk is the coffee ‘Friend’ everyone needs
En la calle con Sofia: El Rinconcito Colombiano
En la calle con Sofia: El Rinconcito Colombiano
En La Calle Con Sofia: Taqueria Jalisco Boston
En La Calle Con Sofia: Taqueria Jalisco
Kelly Link’s debut release ‘The Book of Love’
‘It feels like anything might happen’: Kelly Link’s debut release ‘The Book of Love’ explores adolescence
En la Calle Con Sofia: Rincon Limeño
En la Calle Con Sofia: Rincon Limeño
Emerson College’s only independent, student-run newspaper since 1947

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