Emerson announces new organizational structure for offices of communication, marketing, and web and digital services

By Maeve Lawler, Kasteel Well Bureau Chief

The Office of Communications, Office of Marketing, and Office of Web and Digital Services will form a stand-alone division starting July 1, per Interim President William Gilligan’s email correspondence to the Emerson community Thursday morning

This stand-alone division will report to Vice President and Chief of Staff Anne Shaughnessey and “will set the stage for the next president and improve the institution’s capabilities regarding reputation management, marketing, and management of its digital assets.”

The transition was brought about in an effort to centralize their role on campus, increase collaboration with other offices at Emerson, and better allow access to their services to all Emerson community members, Gilligan wrote.

The new structure will continue operating Emerson’s crisis communications and other internal and external communications, as well as ensuring accessibility requirements are met and digital properties are managed.

“This change to organizational structure will enable the College to better center our priorities, our processes, and support of our community,” he wrote.